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The World’s Biggest
Points Exchange Expo

The campaign designed to convince Australian’s that their reward points are better off used on holidays with Velocity, not toasters - particularly with a 15% bonus.

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Winners of
Australian Financial Review’s 
Most Innovative Companies 2017

  • Australia's 7th Most Innovative Company
  • Best Marketing Innovation - Cochlear’s Hearing Test in Disguise

Winners of 
Clio Health Awards 2017 
1 Grand, 1 Gold, 3 Silver
and 4 Bronze

  • Grand Clio - Direct - Film
  • Gold - Direct - Digital/Mobile
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Winners of
ADMA AC&E Awards 2017
1 Pinnacle, 3 Category, 8 Highly Commended and 5 shortlists

  • Pinnacle - Overall Customer Experience
  • Winner - Long-term Loyalty
  • Winner - Broadcast: TV, Cinema, Radio
  • Winner - Customer Acquisition Campaign
What We Do

We make people more valuable to brands

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Our work

The world’s biggest points exchange expo

Velocity wanted to educate Australian’s that their points are better off with Velocity and that spending Points on holidays is better than spending them on toasters. Following the multi-award-winning 'Billion Point Giveaway' campaign, 'The World's Biggest Points Exchange Expo' is the second month long mini-series of the year.

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