I think it's time for a change...

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We uncover all traces of human data to gain a superior understanding of people. Then we create meaningful experiences to influence their behaviour in the moments that matter most.

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Creative Intelligence

From the trivial to the transformative, we solve challenges by balancing the powers of intelligence and creativity at every stage of the solution. It’s a whole brain thinking we call Creative Intelligence.

  1. Data

    We’ve built the largest analytics offering of any Australian creative or media agency. Our approach focuses on revealing the explosive insights that exist at the intersections of first, second and third party data.

  2. Experience

    Certain moments along the customer journey disproportionately create and destroy satisfaction, loyalty and advocacy. We find the moments that matter and sequence them across all forms of media. Yes, that includes bought media too.

  3. Brand

    Behavioural data tells us what happens, attitudinal data tells us why it happened. Our research team understands the complexities of human behaviour and reveals the tensions that enable breakthrough creativity.

  4. Innovation

    Disruption often comes from the places you least expect. Our innovation team applies the power of systems thinking to identify threats and opportunities that keep our clients one step ahead.

  5. Content

    All the work we do in understanding the customer builds to the conception of big ideas that know where they live and how they are consumed.

  6. Technology

    From systems mapping, eCommerce development and DMP integration, our technology team consists of accredited leaders in the platforms our clients’ businesses run on.







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Products & Services

Diversity creates breakthrough

Our proprietary products and services provide specialist influence across the entire customer lifecycle.

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A decisioning engine that connects our clients’ inventory to the people who will pay the most for it.


An Adserver that aligns the emotional content of ads with the emotional context of the media environment.


Australia’s first ethnographic mobile research tool that delivers intimate consumer understanding at pace.

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With PriceFit, we understand the tangible and intangible value of products and if our clients’ portfolio is optimally priced.


With MMM, we understand the contributing factors of our clients’ sales performance and how to optimise their spend.


Our editorial department that operates at the pace of a publisher, with the abilities of an agency.


A full-service agency, rebuilt entirely to champion startups and innovators in Australia.

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A PR agency that knows impact is only possible if the right people hear the message.


A division that serves the deep complexities of the health industry with insightful communication.

order over chaos

A systems thinking unit that helps our clients create a more sustainable and resilient future.

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Run toward the fire

When confronted by change, we’re instinctively wired to fight or flight. At CHE Proximity, we thrive on this uncertainty, confident that our understanding of the customer drives us to embrace the heat and run toward the fire.

It’s a philosophy that is ever present in our agency because fear is a hard-wired instinct that protects people from danger. But danger is our destination. It's where the best ideas live.


We hold certifications, partnerships and exclusive relationships with the enablers of modern communication.

  • annelect
  • sitecore
  • omnicom
  • exact
  • outbrain
  • doubleclick
  • google
  • linkedin
  • Vice
  • oracle
  • adobemark
  • Facebook logo
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